Images sourced from H&M
Grammy award winning artist The Weeknd, continues his involvement with the world of fashion by teaming up with H&M to curate the retailer’s men’s collection. Spring Icons Selected by The Weeknd is a complete wardrobe of essential pieces and it aligns with the singer’s personal style with XO insignia on most of the pieces. The collection mixes utility and street wear items and is inspired by the city of LA. The collection will be available in every H&M store that carries menswear, as well as online, from March 2.
Watch the campaign video below.