“Inspired by the renaissance of young African creatives, “GVD IN YOU” is about believing in the power within, creating art that is unapologetically original to my heritage and history as well as setting new standards,” said Muktar Onifade, creative director and founder of VIZUVLGVDS (pronounced Visual Gods).
“As an African Designer, I feel it’s important for me to share my unique perspective and ideas without pressure to conform to the industry norm. I believe that if you give the younger generation of creatives the right tools and knowledge, they will find their power within and true value to the world.”
The 26 year-old founded the high-end minimalist brand in 2013 and also works a calibrations engineer for General Motors. Muktar was born in the US and raised in Nigeria so he always tries to find the balance between his technical background and cultural heritage when creating pieces for VIZUVLGVDS. This is achieved by incorporating minimal engineering lines into West African inspired garments.
The “GVD IN YOU” SS18 collection, recently showcased at #MBFWJ17, further proves that the young designer has an eye for detail – every garment is engineered to perfection. Basic key-items are made graphic and elevated through the use of geometry and intricate embroidery which stimulate visual gratification.