Featured Image: Kulture Kollective | Post Images: Ricardo Marcus Knipe

Season 1 of Kulture Fashion Spaces 2017 – an experiential pop up fashion show – took place on Thusday, the 13th of April. Hundreds of Joburg’s coolest people gathered at No.1 Eloff Street in downtown Joburg to witness the event.

Exhibiting alongside local brands Dead., Prime Obsession, and Galxboy, we collaborated with South African retail giant, Edgars and showcased some of their best clothing on offer using different trends.

When we teamed up with Edgars we really wanted to showcase the retailer’s coolest brands which have seen the latest updates to the trends available in their new look stores. Edgars is a brand that has answered the call for a focus on what millennials are wearing and they catering for that; and where better to show that off than at an event that has been specifically created and inspired by what young people are wearing and made to inspire a new wave of trends to that same market.

We had a live stream of the fashion show on our Facebook page which you can still watch here. Check out the looks we put together below and let us know what you think using the tag #TTMRed and @edgarsfashion on Twitter, Facebook and Instagram.


Graphic Tees

The Puffer

Pretty Basic


Androgyny, Schmogyny


All items available  at Edgars stores from April – June