Images: Austin Malema
Firmly woven into the fabric of fashion, denim and more specifically jeans have become ultimate essentials. Due to their durability and ease, jeans have been adopted by all – from casualwear staple to catwalk favourite and they are synonymous with style and versatility.
TOPMAN launches its new denim campaign ‘ALL THE JEANS’ on the 5th of June for Autumn/Winter ‘17 in an effort to continue establishing its position as the definitive denim destination. The campaign celebrates the breadth of jeans on offer at TOPMAN, comprised of seven key styles. From recognisable TOPMAN fits such as the ‘super spray on skinny, ‘stretch skinny’ ,‘stretch slim’ and ‘taper’ to the introduction of innovative new treatments, washes and the launch of the hero style, ‘The Original’ – ‘ALL THE JEANS’ delivers the best in new and existing styles
Taking inspiration from denim’s origin as a durable workwear staple, ‘The Original’, aims to become an instant hit and a new classic. The jean was fashioned using authentic rigid denim and a prominent twill to achieve a vintage 90s look. Remaining faithful to this vintage aesthetic the ‘The Original’ comes in a traditional light, mid and black wash.
To complete the denim offering, existing styles such as ‘The Standard’ which is worn mid-rise with a straight leg have been updated for Autumn/Winter ‘17. ‘The Standard’ now comes in an off-white wash and a raw hem for a naturally worn look. Utilising distressing, ‘The Taper’ jean has been refreshed and now appears in finishes inspired by natural wear and tear with fading and subtle abrasions found around the knees.
To coincide with the launch of ‘ALL THE JEANS’ on the 5th of June, all standalone stores will be running ‘A pair and a spare’ incentive for a limited time period– offering customers the chance to purchase a pair of jeans from the collection and receive 50% off their second pair.
Personalise your pair with complimentary denim ripping at the V&A Waterfront, Gateway and Sandton City stores.