Roxy Burger needs no introduction. The 28 year old Johannesburg native has been on our screens as a presenter for as long as we can remember, and shows no signs of slowing down. Currently, she is a presenter on Top Billing and Strictly Come Dancing, both coveted local shows. Roxy, an Honours graduate in Brand Leadership, has also made the move into the digital space, as she is the presenter and producer of the YouTube channel, 5FM TV, owns an online store,, and owns a digital video production company, Good Hustle.

Roxy’s latest project is the launch of on the 1st of August, a curated content hub geared towards women that will be a platform for fashion, fun and frivolity as well as column-like features from the minds that she admires.

Hardworking? Check. Educated? Check. Entrepreneurial? Check. Empowering? Double check. It is clear that Roxy embodies the ideals of a dynamic threaded woman, as she has enjoyed bountiful success and staying power in the South African entertainment industry. Who run the world…?! In the spirit of Women’s Month, Roxy discusses, in her own words, the importance of a quality she obviously has: ambition.

The ideal threaded man, to me, is just like my husband. He is driven and hard-working, yet he knows how to have a good time and party a little. There is never a dull moment with him.

I am ambitious myself and I admire that quality in others. I admire entrepreneurs. An example of someone who embodies ambition is Adam Levy who owns Play Braamfontein. He has completely revamped Braamies into an amazing artistic village. He had the vision to take old, derelict buildings and create a market like Neighbourgoods. It’s impressive.

The feminist in me thinks it’s annoying that some men are intimidated by ambitious women. I’ve experienced it in the workplace. I once produced a well-known show with an older male presenter in the host position. He was very intimidated by a young, female producer. Looking back, I wish I had stood up for myself more but I was young and a little inexperienced. I would NEVER stand for that now.


Our rhetoric needs to change. I feel that, unfortunately, it is still a man’s world. For example, why is it a bad thing to “run like girl”? We still have a long way to go.

However, I think that this sexist viewpoint is slowly changing with the help of business and female empowerment. On my new website, I have a section called “opinion” where I have asked women I admire to write about what’s on their minds. I’m incredibly excited for this.

Written by : The Threaded Man Features Editor Sibabalwe Mona