SA Fashion Week (SAFW) is approaching and it will see South African designers showcasing their Autumn/Winter ’18 Collections. However, fashion won’t be the only thing in the spotlight this year as WBeauty from Woolworths announces their partnership with SA Fashion Week (SAFW) as the official beauty sponsor for 2017.

The relationship between Woolworths and SA Fashion Week was first established in 2016, founded on the mutual goal of elevating and endorsing South African design. The sponsorship of SAFW by WBeauty is an extension of this, as Woolworths continues on their quest to support all things local.

WBeauty is known for creating products that are fashion forward and inspired by international beauty trends, making it the perfect partner for SAFW. “We couldn’t be more excited about exposures such as SA Fashion Week, which give us an opportunity to showcase our innovative products and position our Beauty brand through a fashion lens.” says Shaheda Sayed, Head of Brand Communications for Woolworths.

In addition to being trend led, WBeauty cosmetics also follows the Good Beauty Journey. “We are on a journey to offer customers innovative, quality products that are responsibly sourced and have minimal impact on our environment while supporting social upliftment” explains Vivienne Joseph, the Head of Beauty.

SA Fashion Week, is set to take place from the 24th – 28th October this year.