Puma enlisted the help of local talent for their Run The Streets campaign which is headed by The Weeknd globally. In an aim to localise the campaign, they featured Mashayabhuqe KaMamba, Gigi Lamayne, Nonku Phiri, Nasty C, and Rolo Rozay rocking the IGNITE Limitless Core and IGNITE evoKNIT Fade sneakers. Not only does the TV commercial feature local stars, it was also shot by Paul Ward, with music by Sibot and voice over by Stogie T a.k.a. Tumi Molekane.

Watch the commercial below.