African Fashion International (AFI), owner and operator of the two prestigious Fashion Week platforms – Mercedes-Benz Fashion Week Joburg (MBFWJ) and Mercedes-Benz Fashion Week Cape Town (MBFWCT), has announced the Mall of Africa as the new and official venue for MBFWJ’17 Spring/Summer.
South Africa’s top designers will showcase their Spring/Summer collections from 17 to 19 August at the retail giant’s extravagant outdoor amphitheatre, with striking views of Waterfall Country Estate forming the backdrop for this year’s glamorous affair.
“MBFWJ’17 Spring/Summer is a premiere event and we are privileged to be able to partner with some of the most well-respected businesses and companies in the country each year,” says Dr Precious Moloi-Motsepe, AFI Founder and CEO. “I am thrilled to have Mall of Africa as our new venue host for the 10th anniversary Mercedes-Benz Fashion Week Johannesburg event, and we look forward to a truly memorable event at this stunning location.”
Mall of Africa, one of the largest malls in Africa, is conveniently located for easy access from Johannesburg, Midrand, and Pretoria, and boasts over 300 shops with a vast array of the most loved and respected local and international fashion brands under one roof. Spacious grounds, modern infrastructure and safe parking make it the ideal location for one of the most anticipated events on the SA social calendar. Nicola van Kan, Event Manager for Mall of Africa, says, “We are extremely proud to host such a renowned and extravagant affair, and management looks forward to a long and fruitful relationship with African Fashion International.”
AFI and Mall of Africa present a strong partnership in their shared vision to celebrate South African talent and propel African fashion to the world stage. Designer applications and media accreditation are currently open on the AFI website.