Words: Aluwani Ratshiungo | Photography and Styling: Jamal Nxedlana | Hair: Mimi Duma | Makeup: Katelyn Gerke | Photography Assistant: Lex Trickett | Styling Assistant: Lebogang Ramfate | Model: Boikanyo Nkoane
The editorial features the Nike Dualtone Racer and Air Zoom Mariah – modern adaptations of the iconic Air Mariah and Nike Duelist from the 80s. Recently released as part of Nike’s City Pack, the Dualtone and Air Zoom Mariah are lifestyle staples enhanced for comfort and wearability. They pay homage to the iconic performance sneakers using direct references to the original design lines and silhouette.
The Bubblegum Club‘s Jamal Nxedlana’s rich and graphic sense of style is evident in this Nike commissioned editorial. The styling and art direction creates an 80s inspired Afro aesthetic. Through the use of an orange snakeskin bodysuit, multicoloured leggings, dual tone cycling shorts, and neon orange braids, Jamal highlights the sneakers’ heritage and plays on the name of one the sneakers.