Words: Aluwani Ratshiungo
Bfyne is described as “an unapologetic tribute to women’s curves and confidence, with purposefully cut lines and strategically placed seams to make any figure alluring.” Founded by Nigerian designer Buki Ade, the edgy swimwear breaks out of monotonous mainstream designs into styles that are meant to stand out in a crowd. Bfyne cultivated a distinct swimwear aesthetic; it’s innovative and trend setting.
The brand pays close to attention to detail using earthy tones, and bold prints while ensuring that the swimwear is fun, functional and flattering. They use carefully constructed cut-outs and sexy silhouettes to redefine the shape of your body by lifting key areas, and accentuating curves.