Images: Luke Bennet

Vaseline Men recently launched their new #StartStrong campaign at Level 3 venue in Kramerville where they revealed their new brand ambassadors: Bozz Zonke, Riky Rick and SA cricketing hero Kagiso Rabada. #StartStrong speaks to ritual, to routine, and we all know the importance of a grooming routine to get a confidence boost.

Vaseline has been trusted by South Africans for more than 140 years and as decades have passed, the Vaseline range has evolved from the trusted petroleum jelly found in every home to an extensive personal care range that meets the needs of the modern consumer. Vaseline Men was launched a decade ago to provide a specialised range of products for the modern man.

At the campaign launch event, guests explored two experiential zones where Riky Rick and Kagiso Rabada start strong; where they do the thing they do before the thing they do with a backstage type setup for the rapper and a locker room for the cricketer.

The #StartStrong campaign includes a range of influential South African men, including artists, stylists, writers, entrepreneurs and professionals. The campaign will be rolling out on television and digital platforms throughout 2017. You can join the conversation about the modern South African man and what he does to start strong by using the hashtag #StartStrong on Twitter and Instagram.
Vaseline Men