#TheThreadedExchange is an hour-long conversation hosted by The Threaded Man Founder/Creative Director, Siya Beyile, with influential guests ranging from all professions every Monday on Cliff Central. The conversations focus on the influence and progressive change the person is making in their respective field.

Farah Fortune is the brains and power behind African Star communications, which has become one of the biggest PR firms in Africa. African Star has worked with brands such as AKA, Cassper Nyovest, Azzaro, and Ciroc to name a few and they recently signed Babes Wodumo. Farah talks to Siya about her journey through business, how to build a brand, and growing a thick skin.

Listen to the podcast below.