A quick look at news headlines and it’s immediately apparent that woman live in constant fear of getting attacked. Walking down the road or to your car in the parking lot is a risk and we always have to calculate our moves but the reality is, we’re not even safe in our own homes.
Socialite and TV personality, K Naomi who was announced as the first African, female ambassador to Reebok stars as the face behind PRETTY LETHAL; an initiative created by Reebok to provide women, across South Africa, with free self-defense classes.
“Unfortunately, in South Africa, women are perceived as defenseless targets,” said K Naomi. ““The message that Reebok and I are spreading, is that women shouldn’t let threats, fear, and intimidation influence their lives. Our goal is to provide women with the space to educate themselves, to learn how to stand up for themselves, and at the very least, know the basics of self-defense.”
Self-defense classes will not eradicate the world of the imminent danger that woman always face but knowing a few moves to defend oneself could potentially help.
“We know that a self-defense class is not going to change the world”, says Peter-John Morrily, brand director at Reebok. “Our goal, first and foremost, is to support women across South Africa. We can’t control the negative forces in our country. But what we can do is provide the tools and knowledge that give our women a fighting chance, should they ever be confronted with a threatening situation. PRETTY LETHAL is about showing women that they are not the easy targets society thinks they are. It’s about overcoming fear and being able to walk around with dignity, self-confidence, and above all, pride.”
Classes end on 18 May and are free to all women. Click here to register and book a class near you.