I have always been a big fan of the Athleisure trend. As an urban dweller it’s important to me that I wear clothing that not only fits well, but is also comfortable and easy to move around in – whether I’m going to a meeting or heading for drinks with friends.
For Millennials doing business, we do not have a strict dress code when it comes to the office space and we wear what we want, as long as it insures high comfort for high productivity.
No brand understands this better than Adidas, especially with their new Tubular range. According to Adidas: Tubular is a vision of the future, based on abstracted, collective memories of Adidas archive classics. Elevated as the purest expression of modernity, taking inspiration from a variety of visions of the future to create an aesthetic world. Constantly evolving and never settling.
We decided to take the Tubular range for a spin around Johannesburg, styling it our own way, and our Threaded Lady Nomuzi joined in the fun!
The Tubular range is available at Adidas Area 3 and selected Adidas outlets.
Photographer : Greg Carlin
Creative Direction and Styling : The Threaded Man
Behind The Scenes : Shot by Expresso to be released 7th march 2016