PUMA has just launched the new Velvet Rope Collection featuring Kylie Jenner along with the New York City Ballet dancers and local ambassador Nomzamo Mbatha. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates and commands.

Velvet Rope is a tech-infused collection with Sportstyle and Training pieces that carry a commanding confidence in any setting.

This collection is heavily interwoven with the ‘DO YOU’ campaign, which launched in August of 2016 and has continued to grow traction. This campaign brings together women from different fields each telling a story of bravery and confidence to inspire others around them. ‘DO YOU’ has been encouraging women to prove other’s wrong by proving themselves right.

The Autumn-Winter 2017 Velvet Rope Collection is available as of 1 August at PUMA stores, sportscene, Totalsports, Edgars, Edgars Active, Sportsmans Warehouse, Takealot, The Crosstrainer, Superbalist, Spree, Zando and selected retailers nationwide.