Words: Red Mosiane

Supporting local is no longer a difficult task. Local brands are producing trendy, well made garments at competitive prices and they are giving foreign retailers who have saturated the market some serious competition. They have also set out to make the consumer’s shopping experience more personal and/or convenient. Here are four local brands to support who are offering on-trend items this winter.

DEAD

As seen on all the cool kids of Instagram, matching tracksuit sets are back. They’re versatile, cosy and aesthetically pleasing. This emerging local streetwear brand has kind of made a name for themselves with their simplistic yet eye-catching selection.

Website

Glitter Betty

For the girls who just want to have fun, this brand has you covered. Their winter collection consists of the kind of velour pieces which probably fill your Instagram baddie aesthetic goals all at an affordable price.

Website

Embedded

If warmth is your main priority, then this streetwear brand has the trench coats and bomber jackets for you. They have something for both the simple and edgy, most noteworthy being their reversible camo jacket seen on rapper Emtee.

Instagram

Lock

A trend for everyone is definitely the ever so clean black and white stripes. This emerging brand has a well made item or two that could be easily incorporated into any wardrobe.

 Instagram