Images: Ricardo Marcus K

HUGO recently showcased its Spring/Summer 2018 collections at Pitti Uomo. The collection, which is inspired by “the spirit of the artist”, was showcased in Florence, Italy, in a candle-lit factory with fire circles burning. Sketches, writings and paint strokes covered every surface, from the collection to the space itself.

The brand’s core target is fashion forward customers who like to express themselves through their clothing which is why they invited their global influencers – a cast of unique individuals who bring their own attitude to the brand and currently form part of the #iamHUGO campaign including The Threaded Man’s Siya Beyile.

Taking to the stage for a fire performance after the runway show, Paper Planes hitmaker M.I.A brought even more heat to the evening.

See all the exclusive backstage, front-row, runway and after-party moments from the HUGO show below.

Backstage

Runway

Hugo Boss Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Front Row

Hugo Boss Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

After-Party

Hugo Boss Hugo Boss

Hugo Boss

Hugo Boss